3 audiences × every platform, pre-made. Each card below is a complete ad: the finished creative in every size (click any image to download the full PNG), the exact copy to paste, and the targeting. Build top to bottom. Don't improvise.
Audiences Individual · Send-your-team · Private on-sitePlatforms Meta · Google · X · TikTokPrice $3,999/person · next cohort Jul 6
Budget's tight, so we're NOT running all 12. Build only these 3, fund the individual cohort funnel, cover exec/on-site with outreach. Full plan on the Budget tab.
BUILD NOW
M1 — Build-proof static (Meta feed → /enroll)
M2 — Before/after Reel (Meta Reels → /enroll)
G1 — Individual RSA (Google Search → /enroll)
Meta ~$2,600/mo · Google ~$1,400/mo. Google keywords: ai bootcamp, prompt engineering course, ai training certification, no code ai course, ai course, learn ai (phrase+exact). Apply the full negative list.
You don't need to be technical to build software anymore. In two weeks in Austin, you'll build a working tool for your actual job — no coding background needed.
Headline≤40
Build real software in 2 weeks. No coding.
Description≤30
$3,999 · next cohort July 6
CTA button
Sign Up
Setup
Sends to
makersquare.ai/enroll.html
Audience
US · age 25–45 · interests: No-code, ChatGPT, Notion, Zapier, Entrepreneurship, Career development
Your team already knows the business. Send them for two weeks and they come back building AI tools for it — no coding background needed. Small cohorts in Austin.
Headline≤40
Send your team. They come back building.
Description≤30
$3,999/person · Austin
CTA button
Learn More
Setup
Sends to
makersquare.ai/pricing.html
Audience
US · age 30–60 · job titles: Small business owners, Founders, C-suite, Operations, HR, Marketing management
Placement
FB Feed + IG Feed only (Advantage+ audience OFF)
Lead form
Q: Company size · How many to train · Austin cohort or private on-site or not sure · Work email
Your people already know the business. We bring a two-week program to your office — anywhere in Texas, we travel to you — and train your team to build AI tools on your actual stack. They leave with a deployed tool, not a certificate.
You bought the AI licenses. Your team still isn't using them. The gap isn't the tools — it's that nobody taught them to build. We fix that in two weeks, on-site.
Headline≤40
Invest in the people already in it.
Description≤30
AI training for teams
CTA button
Learn More
Setup
Sends to
makersquare.ai/corporate.html
Audience
Same as M5
Note
Hook/awareness angle — same landing + lead form as M5
02 Google — Search
Three Search campaigns, one per audience. Text only. Add account-level negatives: jobs, job, remote, salary, data annotation, free. Uncheck Display + Search partners.
G1IndividualGoogle Search · RSA
Headlines ≤30 each
Learn To Build AI Software
2-Week AI Bootcamp, Austin
No Coding Background Needed
Build Real Software In 2 Wks
AI Bootcamp For Non-Coders
Ship A Working AI Tool
For Operators, Not Engineers
Next Cohort July 6
$3,999 · 2 Weeks · Austin
From Idea To Deployed Tool
Applied AI, In Person
No Fluff. Learn. Build. Ship.
Build Tools For Your Job
Prompt Engineering & Beyond
Enroll In The Next Cohort
Descriptions ≤90 each
Two weeks in Austin. Build a working AI tool for your actual job. No coding needed.
Learn. Build. Ship. Full days Mon–Fri. Leave with a deployed tool.
For non-technical operators and professionals. Small cohorts.
Next cohort July 6 in Austin. $3,999. Enroll now.
Final URL
makersquare.ai/enroll.html
G2Send your teamGoogle Search · RSA
Headlines ≤30 each
Send Your Team To Learn AI
AI Training For Your Team
2-Week Program In Austin
Turn Staff Into AI Builders
Upskill Your Team On AI
They Come Back Building
AI Cohort For Companies
$3,999 Per Person
Small Cohorts, Real Output
Fix Stalled AI Adoption
No Coding Required
From Licenses To Actually Using AI
Invest In Your People
AI Skills That Compound
Reserve Team Seats
Descriptions ≤90 each
Send your team for two weeks. They return building AI tools for your business.
No coding background needed. Small cohorts in Austin. $3,999/person.
Your people know the business. We add the AI skills. Two weeks.
Reserve seats for the next Austin cohort. Talk to us.
Final URL
makersquare.ai/pricing.html
G3Private on-siteGoogle Search · RSA
Headlines ≤30 each
Corporate AI Training
On-Site AI Training For Teams
Trained On Your Own Stack
Private Team AI Programs
We Come To Your Office
Build AI On Your Workflows
Not A Certificate. A Tool.
On-Site Anywhere In Texas
Scoped To Your Team
Fix Stalled AI Adoption
AI Upskilling For Teams
Custom AI Program
Your Data, Your Workflows
Deployed Tool In 2 Weeks
Book A Scoping Call
Descriptions ≤90 each
We train your team to build AI tools for your real workflows. On-site, anywhere in Texas.
Your people already know the business. We add the AI skills. Two weeks.
They leave with a deployed tool, not a certificate. Built on your data.
Scope a private program around your team, content and length. Talk to us.
Final URL
makersquare.ai/corporate.html
03 X
Exec audiences only. Website traffic (or Conversions if pixel set).
X1Send your teamX (promoted post) · Traffic / Conversions
The fastest teams aren't hiring more people — they're teaching the ones they have to build with AI. Send your team for two weeks. They come back shipping.
Card headline
Send your team. They come back building. — makersquare.ai
Setup
Sends to
makersquare.ai/pricing.html
Audience
US · follower look-alikes of AI/founder accounts + keywords: ai adoption, ai for business, upskilling
"I'm in ops. I don't code. I built this in 2 weeks."
Caption
No coding background. Two weeks in Austin. You leave having built software you actually use. #AI #nocode #austin
CTA
Learn more → /enroll.html
Setup
Sends to
makersquare.ai/enroll.html
Audience
US · age 25–45 · interests: Education, Career, Technology
Format
Use before/after as motion/slideshow until real testimonial video exists. FLAG before scaling cold.
E Event ad · Drinks & AI
Fill the room Friday. Sell in person.
Goal: drive RSVPs to the free "Drinks & AI" demo night (Fri Jul 17, 6–8pm, Capital Factory) so the team meets prospects face-to-face and sells the bootcamp in person. The ad sells the free night — drinks, live demos, networking — NOT the $3,999 program. Low friction is the whole point.
Free drinks, live AI demos, and Austin's builder crowd — this Friday. Watch operators and founders with zero coding background demo the real AI tools they built in two weeks. Part demo night, part happy hour. Space is limited.
Headline≤40
Drinks & AI: free demos + networking
Description≤30
Fri Jul 17 · 6–8pm · Free
Story/Reel overlay
"Free drinks + live AI demos 🍻 Friday, Austin"
CTA button
Sign Up
Setup
Objective
Traffic (optimize link clicks / landing-page views). Not Leads — the RSVP happens on Meetup.
Austin + 25 mi · age 25–50 · interests: startups, entrepreneurship, AI, no-code, tech meetups, Capital Factory, SXSW
Placement
FB + IG feed + Stories/Reels
Flight
Now → Jul 17 (event date). Front-load spend; kill the ad the morning of.
Budget
$20–40/day for ~8 days ($150–300 total) is plenty for a local free event.
Play it right
Don't mention price or "bootcamp" in the ad — it's a free social night. The pitch happens in person.
Capture at the door: name tags + a signup sheet / QR so the leads don't evaporate after the event (Meetup RSVP ≠ contact info you own).
Also post organically — your IG/FB/LinkedIn + partner reshares will out-earn the paid spend for a free local event. Paid just widens the top.
Time-sensitive: 8 days out. Launch today.
05 Budget & targets
$3–5k budget → fund ONE engine properly. Don't spread it.
At this level the learning-phase math is unforgiving: ~50 conversions/week per ad set to optimize. $4k split across every platform starves them all. The winning move is to put nearly everything behind the individual cohort funnel (cheapest leads, fastest revenue) and run exec/on-site through free founder outreach until budget grows.
High-intent capture. Weight to "ai bootcamp / prompt engineering course" — skip pricey exec terms for now.
Exec / on-site (AUD2 + AUD3)
$0 paid
Run via founder outbound + LinkedIn/email, targeted at high-fit companies across Texas (you travel statewide — Austin, San Antonio, Houston, Dallas). Costs time, not ad dollars; exec search volume is tiny anyway.
X · TikTok
$0
Off for now. Each needs $1.5k+/mo alone to feed learning. Add when budget hits ~$8k.
At $3k: Meta $2,000 + Google $1,000. At $5k: Meta $3,200 + Google $1,300 + a $500 Meta-exec test. Same shape — feed the individual funnel first.
Expected outcomes — ~$4k/mo (conservative; month 1 is learning)
Metric
Range
Notes
Leads / mo
120–150
Blended ~$28 CPL across Meta + Google
Enrollments / mo
4–10
Close rate 3–7% on cold paid (the big swing variable for a $3,999 in-person commitment)
Revenue / mo
$16k–40k
At $3,999/seat
CAC
$400–1,000
Profitable up to ~$1,500 — so still a strong return
On-site pipeline
outbound
1–3 scoping calls/mo from founder outreach — the real upside, near-zero ad cost
Reality: $4k likely fills part of a cohort via paid + the rest via outreach/organic — not a full 20-seat room from ads alone. That's normal at this budget. The close rate is the number to watch; it swings revenue 2–3×.
How we measure success
Primary KPI — CAC
Cost per enrollment. Target < $700; alarm if > $1,300.
Primary KPI — fill rate
Seats filled toward the next cohort date (paid + outreach combined).
The swing metric
Lead → enrollment rate. This, not CPL, decides if it's working. Track obsessively.
On-site
Scoping calls booked from outreach (tracked separately, near-zero ad cost).
Instrumentation & cadence
Close the loop
Meta CAPI + Google offline import passing back enrollment — not just form-fills. UTMs already on every ad.
Don't touch
First 3–4 days = learning. No edits.
Gates
30 / 60 / 90 days. By day 60 at this budget you'll know your true close rate + CAC.
Scale trigger
Once CAC < $700 is proven, add budget to $8k → turn on exec paid + TikTok. Run on-site paid Texas-wide (statewide — you travel), not just Austin.
Why concentrate (the hard truth)
You asked earlier to cover all audiences on all platforms — at $9k+ that works. At $3–5k it doesn't: you'd have six ad sets each getting ~5 conversions/week, none ever optimizing, all overpaying. One well-fed funnel beats six starving ones. Cover the other audiences with sales effort now, and buy the paid coverage back when revenue from this funnel funds it.
06 Before you launch
All 4 pixels/tags fire on /enroll.html, /pricing.html, /corporate.html — verified, not assumed.
Each ad uses its exact copy block + correct creative (match the Ad ID).
Landing page matches the ad's audience (AUD1→enroll, AUD2→pricing, AUD3→corporate).
Google negatives added; Display + Search partners OFF.
Meta Instant Form has all 4 questions + privacy URL + lead-email set.
UTMs on every URL: ?utm_source=meta&utm_medium=paid&utm_campaign=MS_EXEC_Leads&utm_content=M5
Budget 70% social/X · 30% Google; real monthly number set.
07 Do NOT
Hard stops
Don't rewrite the copy. If it won't fit, ask.
Don't run exec creative (AUD2/3) on TikTok, or individual (AUD1) on X cold.
Don't quote any price except $3,999 until Ravi confirms.
Don't enable Google Display/partners or Meta Advantage+ audience expansion on exec campaigns.
Don't judge before day 3 or scale a winner >20%/day.
Flag to Ravi first
TikTok cold, before the real testimonial video exists.
Any "custom on-site" promise — delivery must be staffed before generating demand.
